Cosmetic bag (Cosmetic packaging bag) is packaging material specially used to contain various types of cosmetics, which, as the external protective layer of cosmetics, not only carries the function of protecting the product from external environmental influences (such as light, air, moisture, etc.), but also bears the marketing responsibility of displaying brand image and attracting consumers' attention. With the booming development of the cosmetics industry, the design and material selection of cosmetic bags are increasingly diversified to meet the characteristics of different products and market demand. Cosmetic bag has the following features:

  1. Diversity and innovation: modern cosmetic bags are made of a variety of materials, including plastics (such as polyethylene PE, polypropylene PP), composite materials, paper materials, metal foils, etc., each of which has its own specific performance advantages. The design tends to be personalised and innovative, such as re-sealable design, stand-up packaging, transparent window design, etc., aiming to enhance the user experience.
  2. Safety and protection: cosmetic bags need to ensure the stability and safety of the contents to avoid contamination and leakage. Moisture-proof, UV-proof, anti-oxidation is the basic requirement, some high-end product packaging will also use anti-counterfeiting technology to protect the rights and interests of the brand.
  3. Environmental Trends: With the increase in global environmental awareness, recyclable and biodegradable packaging materials are becoming more and more popular. The application of environmentally friendly materials such as bio-based plastics and paper packaging has become a trend, aiming to reduce the burden on the environment.
  4. Visual appeal: The design of cosmetic bags often focuses on aesthetics and brand recognition, conveying product characteristics and brand concepts through elements such as colour, pattern and texture to attract target consumer groups.
  5. Portability and practicality: taking into account the use habits of consumers, cosmetic bags are usually designed to be lightweight, easy to carry, and easy to open and close, to ensure the convenient use of products and long-term preservation.