Shaped bag (Special shaped bag), as an innovative form of flexible packaging, is distinguished from traditional three-side-seal pouch, centre-seal pouch or four-side-seal pouch in that their shape design is not confined to the conventional rectangle or square, but rather, they are designed with unique shapes and structures according to the characteristics of the product and the market demand. These bags usually have a specific geometric form or mimic the shape of a specific object, aiming to enhance the visual appeal of the product, strengthen brand recognition and in some cases optimise the ease of use of the product. Shaped pouch has the following features:
- Creative shapes: The most important feature of shaped bags is their non-standard appearance design, which enables them to be customised in various shapes according to product characteristics or marketing needs, such as heart shapes, animal shapes, special geometrical shapes, etc., in order to attract consumers' attention.
- Functionality: In addition to the unique appearance, shaped bags also focus on functional design, such as the addition of suction nozzles, zips, handheld holes, hanging holes, etc., to facilitate the opening, repeated closure or carrying, to meet the packaging needs of different products.
- Material diversity: According to the needs of the packaging, shaped bags can be made of a variety of materials, including but not limited to plastic film (such as PET, PE, PA, etc.), composite film, aluminium foil, etc., in order to achieve the purpose of moisture-proof, oxidation-proof, light-proof, preservation of freshness and so on.
- Printing and Decorative: High-definition printing technology and the use of rich colours make the shaped bags not only attractive in shape, but also through exquisite patterns and text to convey the brand message and enhance the impact of the product on the shelf.
