Daily use label is a mark attached to daily consumer products (such as food, cleaning products, personal care products, etc.) and is used as a medium to convey product information to consumers. It is usually presented in the form of text, graphics, symbols, etc., and the content includes the name of the product, ingredients, date of manufacture, shelf life, methods of use, precautions, brand information and so on. Label is not only an important part of the product packaging, but also the main way for consumers to understand the characteristics of the product and how to use it. The features of the label of daily use are:
- strong information transfer: the label is the first source of consumers to obtain product information, can visually display the product's basic information, functional characteristics and instructions for use.
- Legal compliance: the label of daily use must comply with the requirements of national or regional laws and regulations, such as the Food Safety Law and the Regulations on the Supervision and Administration of Cosmetics. Label content needs to be true and complete, and must not mislead consumers, or may face legal liability.
- Design Diversity: Label design can be combined with product positioning and target consumer groups, using different styles (simple, fashion, retro, etc.) and materials (paper, plastic, metal foil, etc.). The choice of colors, fonts, patterns and other elements directly affects consumers' purchasing decisions.
- Eco-sustainability: With the growing awareness of environmental protection, more and more companies are choosing biodegradable materials or eco-friendly printing techniques for their labels. Eco-friendly labels not only enhance the brand image, but also cater to the green consumer demand.
- Multifunctionality: In addition to the basic information transfer function, modern daily use labels also have anti-counterfeiting, traceability, interaction and other functions.