Commodity label (Shopping label, Retail label) is a marking attached to the commodity itself or its packaging, used to convey information about the commodity. It not only includes traditional paper labels but also covers modernized forms such as electronic tags (e.g. RFID), two-dimensional codes and bar codes. Commodity labels are a bridge between commodities and consumers, providing consumers with basic information about commodities, such as brand, specifications, ingredients, production date, expiration date, price, etc., in a concise and clear way. The features of commodity labels are:

  1. Informative: Commodity label is an important carrier of commodity information, which can clearly and accurately convey key information about the commodity. Whether it is a traditional label or a digital label, its core task is to provide consumers and merchants with the necessary data support.
  2. Normative: The design and content of commodity labels usually need to follow the requirements of relevant laws and regulations. For example, food labels need to label nutritional content tables, and drug labels need to indicate indications and contraindications. This standardization ensures that the consumer's right to know and the safety of goods.
  3. Diversity: the form of commodity labels are varied, can be printed text, patterns, barcodes, two-dimensional code, RFID chips and so on. Different forms of labels are suitable for different scenarios and needs, meeting the diverse needs from traditional retail to e-commerce.
  4. Convenience: Commodity labels are designed to be simple and intuitive, making it easy for consumers to quickly access key information. For example, QR code labels can be scanned by cell phones and directly linked to the product details page, which greatly improves the efficiency of information access.
  5. Traceability: Modern merchandise label technology (such as RFID and QR code) has a strong traceability function, which can record the information of production, transportation, sales and other aspects of the merchandise, provide supply chain management support for enterprises, and also provide consumers with a transparent consumption experience.
  6. Marketing: Commodity label is not only an information transfer tool, but also one of the marketing tools. Through creative design, brand story, promotional information and other content, labels can attract consumers' attention and enhance the brand's market competitiveness.